Additives firm Nutriad hires marketing duo
Feed additives producer Nutriad has appointed Jeroen De Gussem as marketing director and Joke Van De Velde as marketing communications manager.
The two will out the company’s headquarters in Dendermonde, Belgium, headquarters they will support Nutriad in its growth ambitions across geographies and species.
Nutriad chief executive Erik Visser said: “Over the past years, Nutriad has significantly grown its market share. To ensure we keep on working closely with customers, suppliers and our own technical staff in bringing new concepts to market and reaching producers across the world, we constantly invest in people. Our marketing department will ensure that our commitment of being big enough to cover the world, yet small enough to care, will be applied towards achieving growing customer intimacy.”
De Gussem holds a master degree in Biotechnology and Laboratory Animal Science and most recently was a partner in a company that provided independent research for the veterinary pharmaceutical and nutritional industry. He said: “I have always been intrigued by how science can be applied into workable solutions for producers. Joining Nutriad allows me to focus on just that. Many companies try to enter the feed additives market, but Nutriad truly stands out as their technical excellence has allowed them to introduce concepts that prove themselves in the most challenging circumstances.”
Van De Velde trained as a marketing and communication specialist and has worked on brand and content communication in a variety of industries.
Nutriad delivers products and services to more than 80 countries, supported by four application laboratories and five manufacturing facilities on three continents.
