Label Rouge Scottish Salmon Leads Bastille Day Celebrations

Label Rouge Scottish salmon will be making a grand entrance for Bastille Day celebrations in Dubai next week. Scotland’s premium fresh salmon will be showcased at a special event held at the five-star Al Bustan Rotana in Dubai (14th July) to commemorate the beginning of the French Revolution The event is organised by Christophe Prud’homme, the Middle East’s Chef of the Year in 2010, a Master Chef of France and Director of Kitchens at the Al Bustan Rotana luxury hotel. Label Rouge Scottish salmon will be served to 1,600 guests including government officials, officials from various Consulates, leaders of the French Business Council and members of the French community in the United Arab Emirates to celebrate the French national day.

Christophe Prud’homme, said: “Label Rouge Scottish salmon is recognised in France and now in many countries In the world for its versatility, exceptional quality and subtle flavours. These unique traits are exactly what accomplished chefs look for when selecting the very best ingredients for some of the world’s most prestigious hotels and restaurants. Label Rouge Scottish salmon was is the for such a celebration. Scott Landsburgh, Chief Executive of Scottish Quality Salmon, the promotional body for Label Rouge Scottish salmon, , said: “We are delighted that Label Rouge Scottish salmon has been selected by such a well-respected chef to take centre stage at such a high profile event. “The firm flesh and delicate taste of Label Rouge Scottish salmon is exactly why it has become so highly prized by the most discerning consumers who clearly value quality and flavour. These attributes only come as a result of the strictly controlled production methods employed by dedicated farm workers in the pristine Scottish waters. We are delighted to see it has been chosen for such an important date in the French calendar.” Total exports of Label Rouge Scottish salmon continue to grow steadily and reached 8,000 tonnes for the first time last year representing a 9% increase in in sales since 2012. Although originally produced exclusively for the French market, its reputation for high quality, subtle flavours and high Omega 3 content has seen demand from new and emerging markets including the Middle East and in European countries such as Germany and Switzerland. The Label Rouge quality mark is awarded by the French Ministry for Agriculture and Fisheries only to those products which demonstrate superior quality, particularly in relation to taste. In 1992 Scottish farmed salmon was the first non-French product and first fish to receive the prestigious mark of distinction and this year celebrated its 22nd anniversary.