Loch Duart highlights job creation role in new film
Promo video shows how sector helps stem rural depopulation
Salmon farming’s role in providing jobs that enable people to live and work in the remote rural communities where they grew up is the central theme of a new promotional film by Sutherland and Uists salmon producer Loch Duart.
Born and Raised in Northwest Scotland is the first in a series of short films that Loch Duart says focus on the strong values upon which the company was founded.
The film features Ruairidh Macleod, assistant site manager at Loch Duart, who is seen walking his collie dog on a pristine white-sand beach, and then cycling to work in his oilskin bib and braces from a whitewashed stone cottage, waving to other local people as he passes by.
Macleod is also filmed rowing with other members of the local rowing club, which has been helped financially by Loch Duart.
'A place that I love'
The imagery is undoubtedly bucolic but the message that salmon farming is important for maintaining rural communities is one that is often voiced by the sector in Scotland, Canada, and Norway.
“I was born and raised here in the Outer Hebrides. My family has lived and worked here for generations. You could say that these islands are in my blood,” Macleod says in a voiceover.
“Loch Duart has given me the opportunity to live and work in the place that I love. Being outdoors in the wild places is where I want to be.”
Loch Duart produces around 6,000 gutted weight tonnes of salmon annually, much of it supplied to the food service industry. The company is owned by US-based sustainable investor Vision Ridge Partners, which has offices in New York and Boulder, Colorado.
Watch the film below:
