Fresh look for Rebel Fish

Value-added salmon brand Rebel Fish has re-engineered its product packaging.

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In order to make the value-added salmon brand more attractive to consumers, Rebel Fish has re-engineered its packaging. By reducing the packaging and bulk of the older box-style presentation, the new sleek design will allow consumers to see exactly what they are buying.

Rachel Aguirre from Rebel Fish said: "We did our best to keep the same look, while reducing a lot of the packaging so that consumers can see more of the fish portion."

This new look Rebel Fish products will be distributed within a few weeks.