Innovfeed highlights circular food chain with new brand
Fly farmer Innovafeed, which produces feed ingredients from black soldier fly larvae, has unveiled a new brand identity which is says represents its commitment to developing sustainable, impactful solutions for animals, people and the planet.
According to France-based Innovafeed, the new logo’s three circles reflect the notion of positive impact with long-term resonance: the industrial reproduction of a natural process at scale.
The colours reference the biotech sector, with the purple transitioning to a planet earth green blue.
Quest for excellence
The perfection of the geometry underscores the company’s quest for excellence and its enduring principle of circularity and zero waste. The clarity and geometric roundness of the typeface, meanwhile, echo the brand’s values of inclusion and openness.
“We founded Innovafeed with the goal of improving the health and food sources for people and animals. By building a circular and zero waste agri-food chain replicating insects’ role in nature, we are delivering on that goal, and reinventing our food system with a focus on quality, sustainability and resilience, for everyone,” said Clément Ray, Innovafeed co-founder and chief executive.
“Our new brand launch represents this transformation by clearly reasserting who we are and what we stand for as we work across the globe to feed the world.”
15,000 tonnes
Innovafeed’s BSF farm in Nesle, northern France, has a capacity to produce 15,000 tonnes of protein annually and is co-located with starch manufacturer Tereos and the Kogeban biomass plant. The collaboration enables Innovafeed to acquire a supply of quality substrate for the insects to feed on and, for Tereos, to locally valorise its co-products while limiting the energy needs associated with their processing.
The co-location with Kogeban enables InnovaFeed to harness the plant’s waste energy, saving 57,000 tonnes of CO₂ per year.
Innovafeed has also announced a site in the US with a planned capacity of 60,000 tonnes of protein. As in Nesle, Innovafeed will use an industrial collaboration, in this case with ADM Decatur, the world’s largest corn processing site, in Illinois.
ADM Decatur’s corn-based co-products will be locally recycled to feed insects through connected infrastructure between the two sites. This production model will also allow InnovaFeed to use 27MW of residual energy recovered from the ADM process.
