Scottish Salmon Company shortlisted for three awards
The Scottish Salmon Company (SSC) has been nominated in three categories at this year’s The Drum B2B Brave Awards.
SSC will compete for the title of Best Brand Campaign, Best Product Launch Campaign, and Best ROI campaign, following the launch of new premium Scottish farmed salmon brand Lochlander into the North American market earlier this year.
The campaign behind the new export brand has helped SSC raise its profile in the North American seafood market and reinforced the company’s commitment to guaranteed Scottish provenance.
Tailored for chefs
Now in their second year, The B2B Brave Awards are run by marketing website The Drum and celebrate campaigns which have made a significant impact in the business-to-business marketing sector across 31 categories. The winners of the global awards will be announced at a gala ceremony on November 15 at the Edison Ballroom in New York.
SSC developed the Lochlander brand exclusively for the export market. It is tailored specifically for restaurateurs, up-market hotels and top-class chefs who, says the company, share SSC’s pride and passion for true Scottish provenance.
The company’s chief executive, Craig Anderson, said: “To be nominated in three categories at The Drum B2B Brave Awards is great recognition of our commitment to our premium export brand Lochlander, building important relationships with the global food market, as well as supporting Scottish producers.
“We are extremely proud of Lochlander Salmon, which offers our export customers a premium quality Scottish salmon they can be proud of, with true Scottish provenance guaranteed.”
