Young's Admiral's Pie Britain's favourite frozen ready meal

According to the web news source Talking Retail, Young's Admiral's Pie, which is made with wild Alaskan Pollock in a creamy butter sauce and covered with mashed potato, has a brand value of £11m with sales of over 11 million packs a year. In fact, one pie is eaten every three seconds. The UK frozen fish pie market has shown strong growth over the last year and is currently worth £43m. Recent data also shows that Young's growth is driving the market, now growing at 26% over the last four weeks, with Young's growing at 28%, the news source reported. Yvonne Adam, marketing director at Young's said: "We are very proud to produce the UK's best selling frozen ready meal. Coming in at under one pound, Admiral Pie is exceptionally good value for money, especially during these ‘credit crunch' times. "Young's Seafood ready meals are adding value, and driving growth in the total ready meals market where the message about the benefits of fish is clearly being communicated.”