Scottish seafood sector set to net new global business

Sales in excess of £14.4 million were generated from attendance at the European Seafood Exposition (ESE) in 2010.

Nineteen companies selling salmon, whitefish, shellfish, herring and mackerel are to exhibit on a Scottish Pavilion, promoting the vision of Scotland as ‘The Land of Food and Drink’. Several other salmon companies are to exhibit at the show independently.

The 7,100sqft Scottish Pavilion is organised by Scottish Development International and represents the largest investment in an international show by this government agency.

A team of Scottish chefs are expecting to serve around 18,000 samples of Scottish produce to visitors at a seafood bar on the pavilion, hosted by Seafood Scotland. International buyers have been invited to attend a Scottish reception on the first day of the show.

Scott Landsburgh, Chief Executive of Scottish Quality Salmon and Scottish Salmon Producers' Organisation, who will be promoting Label Rouge Scottish salmon at the show, said:

“Label Rouge Scottish salmon is going from strength-to-strength. Yet again, exports reached record levels last year and our farmers are optimistic that this trend will continue as it is top of the range, superior quality.”