Salmon price coming down

Siri Elise Dybdal

Jaffa says although many analysts and industry players have been talking about decreasing prices for a while, this has not been a true reflection of the state of affairs: “They are looking at an amalgamated figure,” Jaffa explains. This, in his opinion, creates an untrue picture of the situation as it has only been certain products that have been heavily promoted with big discounts. The price of other products have stayed the same.

“Other prices have stayed the same up until the very recently. There has even been some evidence of the price going up.

“However, in the last couple of weeks, ASDA has taken£1/kg  off its value salmon. This was followed by Tesco and I expect that we will see Morrisons and Sansbury’s follow shortly. Prices are slowly coming down,” he says - and adds that this is beneficial for the industry as lower prices will further stimulate demand.

Jaffa is not surprised by recent reports from Norway of some growth in markets hit by the financial crisis such as Spain and Greece. “Salmon is good value for money,” he points out.

As for the US market, Jaffa says prices have come down. “The price for salmon is usually around $7.99 per pound, but I have seen promotional prices as low as $4.99 per pound. “