All of Finnish co-op's own-label fish now has ASC tick
All fresh and frozen salmon and fish products sold under Finnish retail cooperative S Group’s own label are now certified by the Aquaculture Stewardship Council (ASC), the accreditation organisation said today.
S Group is a customer-owned Finnish network of companies in the retail and service sectors, with approximately 2,000 outlets in Finland.
“We are pleased to see a major retailer like S Group taking such decisive action to promote sustainable aquaculture,” said Ola Nyrinder, market development manager in the ASC Nordics team. “By choosing ASC labelled seafood, S Group is supporting responsible farming practices that protect ecosystems, ensure animal welfare, and uphold the rights and well-being of workers and local communities.”
A shared journey
ASC said that by aligning its seafood procurement policy with ASC standards, S Group is contributing to the responsible use of natural resources and the conservation of aquatic biodiversity.
“Sustainability is a shared journey, and the progress achieved by S Group is the result of long-term collaboration across the supply chain,” said Iida Lehtimäki, sustainability specialist from S Group’s supermarket trade. “Our goal is to make sustainable choices easier for our customers, and ASC certification helps provide the transparency and trust they expect.”
In addition to ASC labelled seafood products on chiller cabinets, customers can also find ASC farmed salmon at certified fresh fish counters in 79 Prisma hypermarkets and S-markets across Finland.
